Digital Influence: Thang' Case

How Lamkarfed & Companies Amplified a Serial Entrepreneur's Brand in the Digital Landscape.

At the intersection of entrepreneurship, investment, and influence

lies Thang Nguyen, a powerhouse serial entrepreneur from Geneva. However, a crucial element behind his soaring influence is the precision-targeted communication strategy deployed by Lamkarfed & Companies.

A decade as a trader at BNP Paribas, a stint with a Geneva-based hedge fund, and significant time at MKS Pamp Group, a global precious metal firm, laid the foundation for Thang's entrepreneurship journey. His ventures span diverse sectors, from sports to real estate, with notable entities like Experia, Resolve, and Tokenestate under his belt.

By 2013, he co-founded Swissroc, a 360° real estate services group. With over 200 employees, the firm boasted a turnover of CHF 200 million in 2022. Through leveraging the latest technologies, Thang has disrupted largely traditional sectors, especially in real estate development and management.

What was
the challenge

In the digital age, being an industry leader is not just about business acumen but also about maintaining an influential digital footprint. Recognizing this, our mission was clear: Amplify Thang Nguyen's influence, particularly in the domains of Construction, Real Estate, and investment. The key hurdles included:

Identifying the apt editorial direction and platforms.
Crafting a consistent communication narrative, keeping in tune with LinkedIn’s evolving algorithms.
Establishing a robust content creation framework, both editorial and audiovisual.

Key Numbers

2013

Co-foundation of Swissroc

150⁺

Employees

200_mio
chf

Turnover in 2022

2013

Co-foundation of Swissroc

150⁺

Employees

200_mio
chf

Turnover in 2022

Summary of the collaboration

Harnessing our in-house content and video production capabilities, we acted not just as an external consultancy but as a strategic partner for Thang. Our expertise was pivotal in transcending Thang communication challenges by leveraging strategic thinking with production capabilities to drive impact. Here’s where the Lamkarfed difference was most evident:

Our mission

Market Insight

Our profound understanding of the Swiss and European Real Estate markets meant that strategies were localized yet global in appeal.

Video Capabilities

With the help of Content Craft, our editorial company we produced at scale, the quality of content was consistent, tailored, and aligned with Thang’s brand persona driving engagement.

Content production

Leveraging the power of visuals ensured Thang's story was not just told but shown, creating a more compelling narrative hacking the platform algorithm and driving following.