Scale: Batmaid' Expansion in Europe
Mastering the Challenges of International Growth.
In the rapidly evolving global market,
companies face the dual challenge of maintaining domestic operations while expanding internationally. We are proud of having successfully steered Batmaid, a pioneering Swiss housekeeping service, through these challenges.
Andreas Schollin-Borg is a serial entrepreneur from Vaud, who, at just 33, helms Batgroup SA (owner of Batmaid and Batsoft) as the CEO and co-founder. Under his visionary leadership, the company has emerged as a forerunner in the Swiss housekeeping industry.
Since its inception, the platform has been a beacon of change, aiding over 5,000 housekeeping professionals to transition from the black market. This commitment to progress saw Batmaid announce, in 2021, its ambitions to further its footprint in 21 cities across 15 countries. The company also intended to raise CHF25 million in funding.
The aspiration to grow internationally came with its set of hurdles. The chief amongst them was a somewhat antagonistic media environment. Batmaid's operations were misconstrued and negatively linked with the uberization of the economy.
Such associations posed not only a PR challenge but threatened the very perception and integrity of the brand.
Key Numbers
15
Countries, covering 21 cities
5’000+
Professionals helped
25MIO
CHF
Intention to raise
15
Countries, covering 21 cities
5’000+
Professionals helped
25MIO
CHF
Intention to raise
Summary of the collaboration
With our in-house content and video production capabilities and a robust understanding of communication dynamics, we took a holistic approach:
Our mission
01
Strategic development
Positioning Batmaid as a frontrunner in the technological trust space.
02
Fundraising
Creating a pitch deck, aimed at securing CHF 25 million for Batmaid’s overseas ventures.
03
Internal restructuring
Recognizing that streamlined internal operations resonate externally, the consultancy revamped Batmaid’s communication, marketing, design, and data departments.
04
Comprehensive communication
A strategy was developed which encompassed media relations and PR for ten countries, ensuring a unified yet regionally relevant brand voice.
05
Media engagements
Leveraging our expertise, we achieved over 200 positive media features for Batmaid, even on major platforms like RTS.
04
Comprehensive communication
A strategy was developed which encompassed media relations and PR for ten countries, ensuring a unified yet regionally relevant brand voice.
05
Media engagements
Leveraging our expertise, we achieved over 200 positive media features for Batmaid, even on major platforms like RTS.
06
Rebranding
The entire Batmaid platform underwent a strategic rebranding to resonate with its new global audience.
07
Stakeholder engagements
We facilitated dialogues with unions and SECO, bolstering Batmaid’s industry relations.
Results
Metrics
Results Metrics
Our strategies bore fruits, restored and enhanced Batmaid's brand image
25MIO
CHF
Successful fundraising
20%
Rise of Swiss turnover
15
Expansion in new countries
Brand Influence? Expansion? Digitization? Let us know
how we can help .
